A CableTV.com survey found 87% of Americans have a "comfort show" they return to again and again — and over a third specifically go looking for it when they open a streaming app. The average person has rewatched theirs seven times; Millennials, more than fifteen. Discovery isn't only about what's new. Sometimes it's about getting back to what you already love, faster. Source: CableTV.com survey

A 2026 UserTesting survey found the average person spends about 16 minutes a day — nearly 110 hours a year, almost five full days — just deciding what to watch. That's not entertainment. That's homework. It's exactly the gap TV Butler Pro exists to close: Hodges does the deciding, so you're watching in seconds, not scrolling for minutes. Source: UserTesting, 2026

Deloitte's 2026 Digital Media Trends survey of over 3,500 US consumers found the average household now juggles four streaming services. 47% say they're paying too much. 41% say the content isn't even worth the price. TV Butler Pro doesn't ask you to cancel a subscription — it makes the ones you're already paying for actually easy to use. Source: Deloitte Digital Media Trends, 2026

Gracenote's 2025 State of Play study (Nielsen) found 45% of streaming users say the experience feels overwhelming, and nearly a third say juggling content across services actively hurts their viewing experience. US viewers now spend an average of 12 minutes searching for something to watch — up from 10.5 minutes in mid-2023. More services haven't made choosing easier. They've made it worse. TV Butler Pro was built on the bet that the industry had this backwards: the fix isn't another app to browse, it's one place that already knows what you're in the mood for. Source: Gracenote (Nielsen), 2025 State of Play